Hey! I’m Joelle and it’s lovely to meet you.

A bit about me…I’ve always been drawing, painting, taking photographs and creating my entire life. My formal education conveys my love of creativity and art coupled with my fascination with the natural world – I earned a Bachelor of Science degree specializing in Biology from the University of Guelph and a Bachelor of Fine Art (Illustration) degree from the University of Newcastle in Australia. 

Today, I focus my work on creating unique logos and brandinggraphic design for print and online, photographs to promote your businesses and brand, as well as interior photography services. I also sell art prints, invitations and photographs in my Etsy store, Olive+Iris and at Minted.com. Running a boutique design business allows me to really get to know my clients, to learn about what you need, and then be able to deliver something you often never knew you wanted! 

My work has been featured in publications such as Wedluxe, Chatelaine and Brides.com and my photographic work recently won an award in a Pottery Barn Kids x Minted challenge. I love to bring creativity into the everyday – and I have a passion for bringing your ideas and your business to life through branding and aesthetic support.

I’m very proud of my design work, but my very best creations are my two sweet daughters. When I’m not designing, you can find me trying new recipes, decorating (and re-decorating!) my home, travelling and hanging with the girls, my hubby and our Mini Australian Shepherd Milo. 

I would genuinely love to hear from you if you have any design or photography needs, or just to say hello.

What People Are Saying

Joelle is a rare combination of being a true artist along with being an excellent businessperson. Joelle and I worked together on ReBash, Toronto’s Raddest Wedding Market, where her expertise in original and eye-catching graphic design, website design and branding elevated the event and made it a huge success. Joelle has done many years of freelance graphic design work for me and I’ve always found her to be a real pleasure to work with, time sensitive, hard working and unique in her work.

— JESSICA G.

Joelle's creativity, professionalism and promptness are unmatched! I was looking for a simple, smart logo with a minimalist aesthetic, and she delivered a clever and sophisticated design that I couldn't be more proud to display!  She made the whole undertaking very easy, efficient and most of all fun!  She clearly communicated each step of the design process, and graciously welcomed any and all feedback to help make my logo vision come to life. My expectations were exceeded! I would highly recommend Joelle to anyone looking for a unique and artfully designed logo!

— ASHLEY S.

Awards

Minted Jury Prize for Photography | Pottery Barn Kids x Minted Challenge
Canadian Event Industry Awards | Best Event Design/Decor Concept